Watch our video to learn more about Aveda's partnership with charity: water


Clean water changes everything

Water is our most vital element for life, yet millions of people worldwide struggle to find clean and safe drinking water. With your support, our partnership with non-profit charity: water has given over 92,000 people around the world access to the clean water they need to survive and prosper. That number continues to grow. 
 

Why it's close to our heart

Since Aveda’s founding in 1978, our mission has been to care for the world and all who live in it.  Access to clean water changes the lives of individuals, their communities and, in turn, the world.

Since 1999, every April, Aveda employees, Aveda Salons/Spas, Aveda Institutes, Aveda Experience Centers and Aveda guests have come together during Earth Month to raise awareness and funds for clean water. Together, we have raised over $67M to provide clean water globally and protect clean water locally.

Access to clean water means people don't have to travel far distances in search of it.

More time

Access to clean water means people don't have to travel far distances in search of it.

Better health

Communities are stronger and healthier when they have safe drinking water.

Greater education

Children have time to study and aren't missing school because of water-based illness.

Increased prosperity

Women have more agency to earn an income
and support their families.


The difference clean water makes


 

Meet Pela

Before, Pela's children suffered from chronic illness. Now their water is safe to drink. Learn how clean water improved their health and transformed their lives. 
 

With clean water nearby, Gisele and her mother have more time and fewer worries.

Meet Gisèle

The trip to collect water is slippery and far for Gisèle and her mother. With clean water nearby, they'll have more time and fewer worries. Hear from Gisèle why clean water changes everything.
 

A new water pump enabled Honorine to run her restaurant and make a living for her family.

Meet Honorine

See how a new water pump enabled Honorine to run her restaurant and make a living for her family.
 

limited-edition shampure shampoo bar gently cleanses hair and is silicone free, sulfate cleanser free and 100% vegan.


You're giving clean water to more people with every shampure bar

This Earth Month, $5 from every shampure shampoo bar purchase* provides access to safe water to people in need.


Please note: These links will take you directly to charity: water.
 

Aveda has raised over $3.6M with over 92,000 people served in Nepal, India, Ethiopia & Madagascar

Aveda's impact

$3.6M+ raised, 92,000+ people served*

Nepal: 13,122 people served
India: 37,218 people served
Ethiopia: 11,500 people served
Madagascar: 30,302 people served

*People served is estimated until all projects are complete.

*From April 1–April 30, 2022, Aveda will donate $5.00** per shampure shampoo bar sold in all participating Aveda locations and online at aveda.com and Aveda websites in select countries to ‘charity: water’ to help provide clean, safe drinking water to people in developing countries, up to $400,000 donation total. **Select countries include the U.S., Canada, Germany, Italy, UK, Japan, Belgium, Netherlands, Luxembourg, South Korea, France, Austria, Switzerland, and Spain. The total donation will be paid in USD. charity: water is a U.S. 501(c)(3) tax-exempt charity operating globally.