Hello Curls
Farewell Frizz

be curly
 

Within every moment of caring for your curls,
there's a chance to embrace every part of you

ALSO GREAT FOR CURLS

STYLE WITH
BE CURLY

95% naturally derived1
 

1: Control frizz with style-prep
2: Intensify your curls with curl enhancer or loosen curls with curl controller
3: Hold your curls all day long with curl enhancing hair spray

WASH YOUR CURLS
ON DELICATE

with be curly co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:

- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined

 

1From plants, non-petroleum minerals or water.
 

2Consumer testing on 122 women with curly hair
 

3Natural state of hair after 5 applications as directed.
 

4Blow-dried hair after 5 applications as directed.