A decade ago, we launched our plant-powered, three-step invati advanced™ system. Today, the thickening hair care collection is one of our best sellers. Here are 10 reasons to start your own invati advanced™ routine.

#2: INSTANT AND PROVEN RESULTS

94% naturally-derived² ingredients including certified organic amla and rice protein instantly thicken to help lift hair at the root. In fact, 4 out of 5 women say their hair looks and feels thicker and fuller after use.³

#3: 3 UNITS ARE SOLD EVERY MINUTE

There’s a reason why our award-winning invati advanced™ is sold every 30 seconds. (That’s 3 units every minute, globally.) Our thickening hair care collection is beloved by many who have benefited from the hair thickening powers of invati advanced™.

#5: HELPS THICKEN THINNING HAIR, REDUCE HAIR LOSS DUE TO BREAKAGE, AGING OR POSTPARTUM HAIR LOSS

Whether you are looking for a postpartum hair solution, volumizing shampoo or have seen hair loss happen over time, invati advanced™ offers an array of solutions to help you keep more hair on your head and less hair on your brush.

#6: PIONEER IN TRANSPARENT INGREDIENT SOURCING

Madagascan vanilla is a key ingredient in our invati advanced™ aroma, and found in 125 other Aveda products. Using a tamper-proof blockchain-based record, we are able to trace our vanilla beans’ path from farmers to ingredient suppliers to processors to our primary manufacturing facility, ensuring complete traceability.

We’re proud to be one of the first beauty brands to successfully launch a commercial blockchain pilot program at this scale. Read more about our efforts here⁴.

#7: AWARD-WINNING SCALP CARE

Our invati advanced™ intensive hair and scalp masque won Allure Best of Beauty 2021: ‘Best Scalp Masque’⁵, and is heralded for its ability to thicken, strengthen and hydrate hair while deeply nourishing the scalp.

#9: INSPIRED BY AYURVEDA, THE ANCIENT HEALING ART OF INDIA

In addition to a patented bio-fermented blend, our invati advanced™ formulas feature a blend of Ayurvedic herbs, including ginseng and certified organic turmeric that invigorate the scalp when massaged in.

#10: SCALP CARE AND FULLER, THICKER HAIR FOR ALL

Hair loss and thinning hair can affect anyone, which is why invati advanced™ is thoughtfully formulated for all hair types and hair textures. Tapping into two decades of scientific research and development, our Aveda scientists created thickening shampoos, conditioners and solutions that are effective on hair types 1A through 4C.