Plant beauty
in the world


Caring for the planet is at the heart of our mission.
Discover how we do it.

Packaging Sustainability

We strive to lead the beauty industry
in packaging sustainability, co-creating
breakthrough solutions with suppliers to
help reduce use of virgin petro-based plastic.


HOW WE DO IT:

Manufacturing Responsibly


We strive for a more beautiful future
through use of 100% wind and solar
powered manufacturing and programs
to reduce waste & water consumption
at Aveda's primary manufacturing site.  


HOW WE DO IT:

Responsible Sourcing


Our vision is to set new beauty standards of leadership through Aveda’s commitment to supply chain integrity with traceable, fair and sustainable ingredients.

HOW WE DO IT: 

93% of essential oil volume is certified organic or sustainably wild harvested.

Alongside our nonprofit partners on the ground, we help create jobs and income in the communities we source from, teaching their people sustainable farming techniques and helping them provide for their families — giving them a better life.

Ingredient Selection /
Ingredient Philosophy


It’s what’s inside that counts. That’s why we
work tirelessly to formulate and bring you
the best products possible.

 


HOW WE DO IT:

Social Responsibility


Aveda has been caring for the world and its inhabitants since 1978. To date, our guests, artists, employees and leaders have raised over $69M to help fund environmental initiatives globally. We’ve partnered with charity: water to provide clean water access, sanitation and hygiene to communities in India, Nepal, and Madagascar – all countries where we source ingredients.