Define Curls

Alongside be curlyTM favourites, from best-selling
be curlyTM curl enhancer
to specially formulated
shampoo and conditioner, we’ve created an edit of
products from across our range to help you achieve
the definition you’re looking for.

discounted set
  • 200 ml CHF 39.00

  • 40 ml - travel size CHF 12.00

  • 250 ml CHF 34.00

  • 1 litre CHF 109.00

  • 200 ml CHF 39.00

  • 1 litre CHF 156.00

250 ml
150 ml
100 ml
200 ml


30 ml
  • 25 ml - travel size CHF 12.00

  • 100 ml CHF 49.00

  • 30 ml - travel size CHF 12.00

  • 125ml CHF 39.00

  • 100 ml CHF 33.00

  • 40 ml - travel size CHF 12.00

200 ml
75 ml
75 ml
Discover 3-step be curly hair routine

Curly girl routine

Now is the perfect time to embrace your natural curls! Discover our curly girl routine that'll define wavy or curly hair, and discover more about our can't-live-without be curly collection.

step 1: use be curly shampoo or co-wash

STEP 1: shampoo

Begin with be curly shampoo or co-wash. To use: For shampoo, massage inot hair and rinse. For co-wash, apply a generous amount into wet hair from mid-length to ends, then work toward the roots. Massage into your scalp, make sure you've covered your curls completely, then rinse. Repeat if needed.

step 2: use be curly conditioner

STEP 2: conditioner

Next, grab be curly conditioner. To use: Massage conditioner into wet hair after shampooing and rinse. 

step 3: use be curly curl enhancer

STEP 3: define

Lastly, intensify your curls with be curly curl enhancer. To use: Apply a small amount from mid-lengths to ends. Use your fingers to detangle curls and apply product all the way through hair. Air dry and go! 


94% naturally derived*

1: Control frizz with style-prep
2: Intensify your curls with curl enhancer
3: Hold your curls all day long with curl enhancing hair spray

*From plants, non-petroleum minerals or water.


with be curly co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:

- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined


1From plants, non-petroleum minerals or water.

2Consumer testing on 122 women with curly hair

3Natural state of hair after 5 applications as directed.

4Blow-dried hair after 5 applications as directed.