BEAUTY |  MARCH 25th, 2019

Create Your Shampoo Wardrobe

Your toolkit for different looks


Just like skin care, there’s no one-size-fits-all approach when it comes to hair care. Rather than apply the same products over and over again, build a ‘shampoo wardrobe’ so that you can adapt your routine to what your hair really needs that day.

For example, if your skin is feeling congested on a Tuesday you may apply a deep cleansing mask; but if you’re going out on a Saturday night you’ll look for a product that helps boost radiance. Something we also call ‘rotation therapy’, here are a few ways you can apply this approach to your hair too.


When you want… natural texture
Wavy, curly or coily hair? For days you want to embrace your hair’s natural texture, reach for be curly™ shampoo and conditioner. The blend including wheat protein and organic aloe expands when hair is wet and retracts when hair is dry, enhancing curl, taming frizz and increasing shine.

When you want… to wash out the night before
You know those mornings when you wake up after a night out and your hair is feeling a little knotted from dancing your heart out? Say hello to cherry almond shampoo and conditioner, which is loved for how touchably soft it makes hair feel. Plus the sweet, juicy floral scent will really lift your spirits.

When you want… a sleek, smooth finish
Blow-drying your hair straight? smooth infusion™ shampoo and conditioner has an exclusive plant infusion blend derived from certified organic aloe, maize and guar bean, which creates a smooth surface; significantly reducing frizz and helping prevent flyaways.

When you want… to protect colour
You can use color conserve™ shampoo and conditioner  every time you wash your hair, or you can alternate it every other wash. The duo keeps hair colour-treated hair vibrant longer and protects it from the damaging effects of sun, water and environmental stresses.

When you want… some TLC for your scalp
Is your scalp feeling a little out of balance? Give your hair a thorough cleanse with scalp benefits™ shampoo and conditioner  – the pair help to moisturise and nourish so hair looks and feels healthy.

When you want… to repair visible signs of damage
If your hair has been weakened by chemical processes, heat styling or environmental exposure, it deserves some extra care and attention. damage remedy™ restructuring shampoo and conditioner  lends new life to locks with quinoa protein to help strengthen the look of hair. At least once a week, apply damage remedy™ intensive restructuring treatment  before rinsing.

When you want… a moment of calm
Not only does our silicone-free shampure™ shampoo and conditioner  gently cleanse and provide weightless, long-lasting nourishment, the signature aroma of 25 pure flower and plant essences promotes feelings of calm.

If you want more expert advice, visit your nearest store and ask a member of our team on how you can build your own hair wardrobe.