View Aveda's ingredient glossary

Aveda's ingredient glossary

These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.

Learn more about blockchain tracing

What is blockchain?

Transparency from farm to finish

Aveda is leveraging blockchain technology that provides ingredient traceability through a secure digital system.

our ingredient promise

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: Aveda uses the ISO standard 16128 when calculating the naturally derived percentage of its ingredients derived from plants, non-petroleum minerals, and other natural sources, including water. Naturally derived means that over 50% of the ingredient is natural (by molecular weight).

Our commitment to deliver high performance, botanically-based products that much deeper than our use of naturally derived ingredients.





Growing wild in the expansive and mostly arid landscape of Western Australia, the sandalwood trees from which we source our oil are harvested by local, indigenous communities.

sandalwood from western australia

Sandalwood (Santalum spicatum) oil is a key ingredient found in many of Aveda’s own aroma blends, providing a rich, woody depth with polished smooth notes that create an air of complexity and mystery in many of our beloved skin, body and hair care products.

For many years, Aveda has partnered with these communities to source high-quality essential oils and to assist in connecting them with the global business community. In keeping with Aveda’s mission to care for the world, we work with a local distiller from Western Australia, ensuring that the premium we pay for the oil directly benefits the indigenous sandalwood collectors.