our ingredient promise

At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that Nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients whenever possible.

Naturally Derived: Aveda uses the ISO standard 16128 when calculating the naturally derived percentage of its ingredients derived from plants, non-petroleum minerals, and other natural sources, including water. Naturally derived means that over 50% of the ingredient is natural (by molecular weight).

Our commitment to deliver high performance, botanically-based products that much deeper than our use of naturally derived ingredients.

sandalwood from western australia
 

Sandalwood (Santalum spicatum) oil is a key ingredient found in many of Aveda’s own aroma blends, providing a rich, woody depth with polished smooth notes that create an air of complexity and mystery in many of our beloved skin, body and hair care products.

For many years, Aveda has partnered with these communities to source high-quality essential oils and to assist in connecting them with the global business community. In keeping with Aveda’s mission to care for the world, we work with a local distiller from Western Australia, ensuring that the premium we pay for the oil directly benefits the indigenous sandalwood collectors.