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VEGAN

Every product is free of animal-derived
ingredients. We have been opposed to
animal testing since 1978.

 

Leaping Bunny approved


We are proud to have our cosmetics and personal care products approved by Cruelty Free
International’s Leaping Bunny Programme.

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BIOTECH NATURALS

We create BioTech Naturals using
modern technology in partnership
with nature, to optimize product
performance while using naturally
derived* ingredients.

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                                           Examples of BioTech Naturals include high-performance extracts, ferments
                                           and ferment-derived ingredients, and naturally derived* polymers and
                                           functional ingredients.

 


GREEN CHEMISTRY

We design high-performance
products with natural chemistry
that helps reduce or eliminate
waste and focuses on human
health and the environment.

DIVE DEEPER

                       
                                             For us, green chemistry has three major components: evaluation using
                                             our green chemistry methodology, product design and transparency.

 



AROMA

The finishing touch of every
Aveda product is a naturally derived*
plant and flower essence created by
perfumers in our aroma lab.

 

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                                             Every aroma that goes into our products is created, developed
                                             and manufactured in-house using natural and naturally derived* ingredients
                                             and the principles of creative perfumery.