Discover holiday must-haves

The NEW botanical repairTM strengthening overnight serum

Repairs your hair all three layers of your hair, reducing split ends by 84%, while you sleep!

Get yours today and receive a free hand reliefTM moisturising crème.

Discover the
Invati AdvancedTM Volumizing Limited Edition Set

for thicker, fuller and more voluminous hair, with its free thickening foam.


For limited time only,
Experience the invati advancedTM technology, at just 80€.*



*Versus usual value of shampoo light, hair and scalp masque and thickening foam purchased together is 109€.

shop botanical repair strengthening overnight serum

NEW botanical repair™ strengthening overnight serum

You sleep. It works.
Try intensive overnight bond-building hair repair that also reduces split ends by 84% in just one night. Wake up to stronger hair. Vegan.

Discover botanical repairTM

New botanical kinetics hydrating water gel creme

Instant hydration that
lasts for 24 hours

NEW botanical kinetics water gel creme

Plump skin with plant-derived hyaluronic acid. Soothe with centella asiatica.

Aveda is 100% vegan. Now and forever.

100% Vegan. Now and forever.

Shop smooth infusion anti-frizz hair care

Defy frizz for days

NEW vegan smooth infusion anti-frizz collection 72-hour frizz protection in our plant-powered regimen. Smoother, sleeker, shinier hair in just one use. 95% naturally derived*. Vegan. Silicone free




THE AVEDA MISSION

Plant infused. Sustainability at heart.










1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Aveda carbon neutral shipping

Go carbon neutral

Aveda offsets 100% of carbon emissions from shipping for every Netherland order placed on aveda.eu/nl.*

Aveda has been named the winner of CEW Sustainability Excellence Award recognizing our commitments to and achievements in sustainability throughout the years.

*Aveda Netherland is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda Netherland fulfillment center to our customers' delivery address.

Shop nutriplenish hair care

Nutrient-powered
vegan hair hydration

nutriplenish
Hydrate hair until your next shampoo with nutrient-rich superfoods.

botanical repairTM
professional treatments

Instantly transforms dry, damaged hair
into stronger, softer visibly smoother and shiner hair
in just one treatment.


*For our botanical repair anniversary selected salons are
offering a free treatment to new customers only.

brunette woman holder hair hair with her right hand

Book your custom
Aveda experience

Complimentary custom experiences to discover
new products, learn new techniques and answer your beauty questions so you can look and feel
your best.



WHAT'S TRENDING ON
Full Circle Takeback Program - Our mission of caring for the planet. Today, tomorrow, always.








Our mission of caring for the planet.
Today, tomorrow, always.

OUR MISSION


OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER