CYBER WEEK​


30% OFF

Enjoy the sitewide discount with orders from 40€*


Be curlyTM to intensify curls by combating frizz and boosting shine of wavy, curly or coily hair types.​​

*Automatic offer exclusively on aveda.eu until 28.11.2022 at 23:59. Excludes travel sizes & Black Friday sets.

discounted set
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  • 200 ml €31.50

  • 40 ml - travel size €10.00

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  • 250 ml €29.00

  • 1 litre €87.00

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  • 200 ml €35.50

  • 1 litre €133.00

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250 ml
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150 ml
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100 ml
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200 ml
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ALSO GREAT FOR CURLS

30 ml
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  • 25 ml - travel size €9.00

  • 100 ml €37.00

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  • 30 ml - travel size €9.00

  • 125ml €31.00

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  • 100 ml €27.50

  • 40 ml - travel size €10.00

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200 ml
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75 ml
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75 ml
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Discover 3-step be curly hair routine

Curly girl routine

Now is the perfect time to embrace your natural curls! Discover our curly girl routine that'll define wavy or curly hair, and discover more about our can't-live-without be curly collection.

step 1: use be curly shampoo or co-wash

STEP 1: shampoo

Begin with be curly shampoo or co-wash. To use: For shampoo, massage inot hair and rinse. For co-wash, apply a generous amount into wet hair from mid-length to ends, then work toward the roots. Massage into your scalp, make sure you've covered your curls completely, then rinse. Repeat if needed.

step 2: use be curly conditioner

STEP 2: conditioner

Next, grab be curly conditioner. To use: Massage conditioner into wet hair after shampooing and rinse. 

step 3: use be curly curl enhancer

STEP 3: define

Lastly, intensify your curls with be curly curl enhancer. To use: Apply a small amount from mid-lengths to ends. Use your fingers to detangle curls and apply product all the way through hair. Air dry and go! 

STYLE WITH
BE CURLY

94% naturally derived*
 

1: Control frizz with style-prep
2: Intensify your curls with curl enhancer
3: Hold your curls all day long with curl enhancing hair spray

*From plants, non-petroleum minerals or water.

WASH YOUR CURLS
ON DELICATE

with be curly co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:

- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined

 

1From plants, non-petroleum minerals or water.
 

2Consumer testing on 122 women with curly hair
 

3Natural state of hair after 5 applications as directed.
 

4Blow-dried hair after 5 applications as directed.