20% off

On a selection of vegan products
plus, 30% off makeup

NEW nutrient-powered hair masques.
4x more hydration,* instantly.

nutriplenish treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.

*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish treatment masques are 96% naturally derived on average per IOS standards.




THE AVEDA MISSION

Plant infused. Sustainability at heart.










1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

AVEDA’S INGREDIENT
GLOSSARY

These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.

Aveda is 100% vegan. Now and forever.

100% carbon offset

Aveda offsets 100% of carbon emissions for orders placed on aveda.eu.nl and shipped to Netherlands.

botanical repairTM
professional treatments

Instantly transforms dry, damaged hair
into stronger, softer visibly smoother and shiner hair
in just one treatment.


*For our botanical repair anniversary selected salons are
offering a free treatment to new customers only.

Shop nutriplenish hair care

Nutrient-powered
vegan hair hydration

nutriplenish
Hydrate hair until your next shampoo with nutrient-rich superfoods.

Award-winning repair for your hair

Today we launched our best seller franchise one year ago It's time to celebrate botanical repair!


Discover botanical repairTM

Click here to shop now for invati advanced thickening foam - thickens hair instantly lasting all day.

Thickens hair instantly.
Lasts all day.

NEW invati advanced thickening foam with rice protein
and amla
.
Adds flexible hold & shine. Fights frizz. Protects from blow drying.
Vegan. 96% naturally derived.*Cruelty free. Silicone free.

*From plants, non-petroleum minerals or water, using ISO standard.

Discover invati advancedTM

brunette woman holder hair hair with her right hand

Book your custom
Aveda experience

Complimentary custom experiences to discover
new products, learn new techniques and answer your beauty questions so you can look and feel
your best.


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LIVESHOW WITH KELLY

Exclusive Pre-Black Friday Live:
All About Your Hair with Q&A

Full Circle Takeback Program - Our mission of caring for the planet. Today, tomorrow, always.








Our mission of caring for the planet.
Today, tomorrow, always.


WHAT'S TRENDING ON

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER