Powerful performance:
ingredients & technology.

Our formulations are guided by a mission of care for the world.

View Aveda's ingredient glossary

Aveda's ingredient glossary

These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.

*Per ISO 16128 standard, from plant sources, non-petroleum mineral sources, and/or water.