Aveda was born committed to being cruelty free and has always opposed the use of animal testing. Our products are “people-tested.”
We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. Żyjemy nim.
Our animal testing policy
Aveda believes that cosmetic products should be cruelty free. We are proud to have received Leaping Bunny approval in 2022. An internationally recognized gold standard for cruelty free products, Cruelty Free International's Leaping Bunny programme requires cruelty free standards over and above legal requirements.
All Aveda brand cosmetic products are approved under the Leaping Bunny programme. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
Osiągnięcia, z których jesteśmy najbardziej dumni:
In 1989, we the first company to endorse and sign the Ceres Principles – a non-profit mobilizing business leadership on climate change, water scarcity, and other sustainability challenges.
Od 1 stycznia 2021 roku Aveda jest w 100% wegańska.
Our Aveda Corporate Campus is situated on 58-acres of National Wildlife Federation-Certified habitat, and we worked with NWF to create “drive with care” signs to help protect wildlife in the area.
Współpracujemy z Audubon Minnesota w celu rozszerzenia stanowisk gniazdowania ptaków na terenie naszej centrali w Blaine w stanie Minnesota. Zbudowaliśmy m.in. domek dla jerzyków kominowych, domek dla jaskółczaków modrych, skrzynki do gniazdowania dla karolinek, a także domki dla błękitników.
Od 2007 roku za pośrednictwem programu Aveda Miesiąc Ziemi wspieramy inicjatywę Audubon Upper Mississippi River Initiative, bezpośrednio finansując prace na rzecz poprawy jakości wody, które przyczyniają się do ochrony i poprawy jakości siedlisk na rzece z myślą o ptakach i innych dzikich zwierzętach.
Since 2013, to help protect pollinators, Aveda's corporate campus has been home to multiple honey bee colonies managed by our friends at the University Of Minnesota Bee Squad.