Aveda is proud to be 100% Vegan Now and Forever.

Discover how our 100% vegan formulas deliver healthier

looking and feeling hair—no compromises.


Living the power of vegan


*More than 85% of our skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials.

Power in a bottle

Meticulously crafted, our formulas with plants and botanicals deliver transformative results—no compromise.

Vegan beauty favorites

One simple step can make a difference. Start with
a new 100% vegan hair & beauty routine.

Shop 100% vegan botanical repair hair care for damaged hair

BOTANICAL REPAIR

Strengthen your
hair from within

Plant-powered, 3-layer hair repair technology, designed to transform your hair.

Tara Thomas, Vegan Chef  

Shop 100% vegan nutriplenish hair care for dry hair

NUTRIPLENISH

Hydrate your hair
with superfoods

100% vegan moisture for lush, nourished, visibly healthier hair.

Terumi Murao, Sustainable Stylist

Shop 100% vegan invati advanced hair care for thinning hair

INVATI ADVANCED

Thicker, fuller-looking hair

100% vegan inside and out—solutions for thinning hair without compromise.

Madeleine MacGillivray, Climate Scientist  

Aveda is supporting #Veganuary. Take the Pledge today.

Take the pledge
with us

Join us for #Veganuary, an annual initiative to inspire vegan choices. Make one simple change and include our 100% vegan hair care in your routine.

*By clicking learn more you are heading to veganuary.com