Aveda is proud to be 100% Vegan Now and Forever.

Discover how our 100% vegan formulas deliver healthier

looking and feeling hair—no compromises.


Living the power of vegan


*More than 85% of our skin care and hair styling PET bottles and jars contain 100% post-consumer recycled materials.

  • 30 ml - travel size €12.00

  • 450 ml €106.00

  • 200 ml €59.00

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  • 40 ml - travel size €12.00

  • 150 ml €45.00

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  • 6.7 fl oz/200 ml €1.00

  • .85 fl oz/25 ml - travel size €1.00

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Power in a bottle

Meticulously crafted, our formulas with plants and botanicals deliver transformative results—no compromise.

Vegan beauty favorites

One simple step can make a difference. Start with
a new 100% vegan hair & beauty routine.

Shop 100% vegan botanical repair hair care for damaged hair

BOTANICAL REPAIR

Strengthen your
hair from within

Plant-powered, 3-layer hair repair technology, designed to transform your hair.

Tara Thomas, Vegan Chef  

Shop 100% vegan nutriplenish hair care for dry hair

NUTRIPLENISH

Hydrate your hair
with superfoods

100% vegan moisture for lush, nourished, visibly healthier hair.

Terumi Murao, Sustainable Stylist

Shop 100% vegan invati advanced hair care for thinning hair

INVATI ADVANCED

Thicker, fuller-looking hair

100% vegan inside and out—solutions for thinning hair without compromise.

Madeleine MacGillivray, Climate Scientist  

Aveda is supporting #Veganuary. Take the Pledge today.

Sign up for
Veganuary challenge

The UK-based nonprofit Veganuary is ready to help you navigate 31 days of plant-based eating with daily tips, recipes and impact stats this month.

*By clicking learn more you are heading to veganuary.com