Shop Aveda's scalp solutions

Choose your travel routine

Spend 99€ & receive 3 botanical repairTM travel sizes¹
Code at checkout: repair

OR

Spend 99€ & receive 3 nutriplenishTM travel sizes²
Code at checkout: moisturize

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

shop new be curly advanced for coily, curly & wavy hair

An exclusive gift
for summer

Get the Aveda summer bag
with all orders from 109€³.

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Discover Bestsellers​

Featured collection​

shop new be curly advanced for coily, curly & wavy hair

Choose your perfect serum

Elevate your day & night
hair routine.

Designed to hydrate, protect scalp and repair.

Discover overnight routine

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.

New be curlyTM advanced

Shop Aveda's scalp solutions

NEW be curly advancedTM curl enhancer cream

+92% curl hydration*

Get shiny, hydrated and defined curls with a game-changing, plant-perfected styling cream.

Now trending

NEW be curly advanced™

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Shop body, skin and hair

Discover 100% vegan products for whole body care.


Our services:


Learn more about Aveda's sustainable efforts

Plant-powered hair care rooted in nature.