shop new be curly advanced for coily, curly & wavy hair

Create your summer routine

Step 1: pick a shampoo

Step 2: pick a conditioner

Step 3: get –20%¹

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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shop new be curly advanced for coily, curly & wavy hair

The perfect summer hydration

Get your hair hydrated with nutriplenishTM
& repaired with botanical repairTM.

Discover Summer Bestsellers

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.

New be curlyTM advanced

Shop Aveda's scalp solutions

NEW be curly advancedTM curl enhancer cream

+92% curl hydration*

Get shiny, hydrated and defined curls with a game-changing, plant-perfected styling cream.

Now trending

NEW be curly advanced™

shop new be curly advanced for coily, curly & wavy hair

The Aveda salon difference

Discover the best in class services and find the nearest salon to treat yourself.

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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Plant-powered hair care rooted in nature.