Aveda is 100% vegan. Now and forever.

100% Vegan. Now and forever.




THE AVEDA MISSION

Plant infused. Sustainability at heart.










1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Your purchase supports cruelty-free breast cancer research

LIMITED-EDITION hand relief moisturizing creme with shampure aroma intensely hydrates hands with healing moisture while helping to raise funds in search of a cure.

*$10 U.S. of the purchase price supports cruelty-free research through the Breast Cancer Research Foundation® (BCRF). Maximum donation of $350,000 U.S to the Breast Cancer Research Foundation® (BCRF). Dates of promotion: September 26, 2021 through June 30, 2022, or until supplies last.

Perfectly moisturised hands

Receive a hand relief night renewal serum with 59€

*No code required

Award-winning repair for your hair

Today we launched our best seller franchise one year ago It's time to celebrate botanical repair!


Shop nutriplenish hair care

Nutrient-powered
vegan hair hydration

nutriplenish
Hydrate hair until your next shampoo with nutrient-rich superfoods.

Get ready

For the greatest shopping experience of the year!
On November 26th, 2021 it is Black Friday.

Botanical kinetics serums targeting hydration, luminating and pore refining

Plant-powered skin care.
Clinical results.

NEW botanical kinetics serums

Introducing 3 targeted skin care solutions: intense hydrator, instant luminizer and pore refiner infused with powerful plant derived acids and 10,000 plant stem cells in every bottle.
97% naturally derived.* Vegan. Cruelty free.

*From plants, non-petroleum minerals or water. Botanical kinetics serums are 97% naturally derived on average per ISO standards.


WHAT'S TRENDING ON

DISCOVER OUR BEST SELLERS

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER