Slide to see the difference
when using botanical repair
After using botanical repair
Before using botanical repair

BEFORE: PRIOR TO WASHING AND STYLING
AFTER: RESULTS WITH BOTANICAL REPAIR SHAMPOO, RICH MASQUE AND
LEAVE-IN TREATMENT, PLUS BLOW DRYER WITH DIFFUSER

Best styling products to complete your haircare routine

Aveda is now Leaping Bunny approved

Aveda is now Leaping Bunny approved by Cruelty Free International

At Aveda, we have always been against animal testing, and now have the global recognizable gold standard of approval for cosmetics and personal care products.

Aveda is vegan, 90% naturally derived, wind & solar powered and 100% PCR PET bottles.

THE AVEDA MISSION

Plant infused. Sustainability at heart.

 

 

 

 

 

 

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Aveda is 100% vegan. Now and forever.

100% Vegan. Now and forever.

shop botanical repair strengthening overnight serum

Keep your color protected for up to 8 weeks*

NEW color control shampoo and conditioner.

100% vegan. 94% naturally derived.** Cruelty free.

Silicone free. Free of sulfate cleansers.

*based on 24 washes. **Color control is 94% naturally derived on average ISO standard. From plants, non-petroleum minerals or water.


OUR BESTSELLERS

Aveda carbon neutral shipping

Go carbon neutral

Aveda offsets 100% of carbon emissions from shipping for every E.U. order placed on aveda.eu.*

Aveda has been named the winner of CEW Sustainability Excellence Award recognizing our commitments to and achievements in sustainability throughout the years.

*Aveda E.U. is funding emission reduction projects of offset CO2e emissions as a result of deliveries made from our Aveda E.U. fulfillment center to our customers' delivery address.


WHAT'S TRENDING ON

OUR MISSION


OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER