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THE SHORTEST NIGHT OF THE YEAR

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20% off¹ when you buy 2

30% off² when you buy 3

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

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shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.

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NEW be curly advancedTM curl enhancer cream

+92% curl hydration*

Get shiny, hydrated and defined curls with a game-changing, plant-perfected styling cream.

Now trending

NEW be curly advanced™

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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Plant-powered hair care rooted in nature.