Aveda is 100% vegan,
now and forever.
Receive 2 vegan travel size
favorites with 59€ orders.
*These images are for illustrative purposes only.
100% vegan
now and forever
All Aveda products are 100% vegan. We believe that it
only takes one small choice to feel powerful. Join us
in making vegan choices.
VEGAN BEST SELLER
Plant infused. Sustainability at heart*.
*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
EXCLUSIVE ONLINE PREVIEW
Melt in moisture.
Lock in 4x hair hydration.*
NEW nutriplenish™ daily moisturizing treatment
Superfoods hydrate all textures of dry hair.
The immersive leave-in creme leaves hair nourished,
replenished and moisture-rich. Vegan.
*4 times the hydration of untreated hair.
DISCOVER NUTRIPLENISHTM
NEW botanical repair™
The future of hair repair is here
Our revolutionary plant-powered, bond-building hair repair collection,
designed to strengthen and repair three key layers of hair
95% say their hair feels instantly repaired*
vegan, silicone free, cruelty free
*Consumer testing on 110 using light masque and on 132 using rich masque
Discover botanical repair™
100% vegan
Discover how Aveda's high-performance formulas
can drive transformative results.
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate derivedhair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
Thicker hair begins
with scalp care
NEW invati advanced™ intensive hair & scalp masque
Deeply nourish the scalp. Thicken, strengthen and hydrate derivedhair.
98% naturally derived.* Vegan.
*From plants, non-petroleum minerals or water.
invati advanced™
A force of good
Meticulously crafted and 100% vegan, our
high-performance formulas deliver transformative
results, no compromises necessary.
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER