NEW
nutriplenish™
curl gelée
Hydrate, define and elongate coils, curls and waves
Nourish with nutrient-powered superfoods packed with hydration.
96% naturally derived,* cruelty free and vegan.
*From plants, non-petroleum minerals or water.
100% Vegan. Now and forever.
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Reawaken your blonde
NEW blonde revival™ shampoo and conditioner
Neutralize brassiness for brighter, salon-fresh blonde color.
96% naturally derived.* Sulfate-cleanser free. Silicone free. Vegan.
*From plants, non-petroleum minerals or water.
Discover the best treatment
for blonde or grey hair
Discover stronger hair and defy damage with our 100% vegan
botanical repair™ intensive strengthening masques.
Award-winning
repair for your hair
Instantly strengthen and repair hair from the inside out with bond-multiplying botanical repair™.
Try it to see why it’s garnering raves.
Discover botanical repairTM
Nutrient-powered
vegan hair hydration
nutriplenish™
Hydrate hair until your next shampoo with nutrient-rich superfoods.
Discover nutriplenishTM
Head into the thick of it
invati advanced™ instantly gives thicker, fuller hair.
Reduces hair loss by 53%*
94% naturally derived.** Cruelty free. Vegan.
*Reduces hair loss due to breakage from brushing, after using the invati advanced™ system for 12 weeks.
**From plants, non-petroleum minerals or water.
Discover invati advancedTM
WHATS TRENDING ON
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER