Thickens hair instantly.
Lasts all day.
NEW invati advanced™ thickening foam with rice protein
and amla.
Adds flexible hold & shine. Fights frizz. Protects from blow drying.
Vegan. 96% naturally derived.*Cruelty free. Silicone free.
*From plants, non-petroleum minerals or water, using ISO standard.
Vegan care for instantlythicker hair
Get fuller, more voluminous hair immediately with invati advanced™.
94% naturally derived,* with tumeric, amla and ginseng and vanilla. Cruelty free. 100% Vegan.
invati advanced™ envelops each hair increasing the diameter by 6.1%*
It’s as if you added 6,100 strands of hair.**
*From plants, non-petroleum minerals or water. Invati advanced™ is 94% naturally derived on average per ISO standards.
** Invati advanced™ envelops each hair, increasing the diameter by 6.1%. Ex vivo testing conducted by Aveda Corporation.
On average, people have 100,000 strands of hair on the head.
*Ex vivo testing conducted by Aveda Corporation.
100% Vegan. Now and forever.
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
Your purchase supports cruelty-free breast cancer research
LIMITED-EDITION hand relief™ moisturizing creme with shampure™ aroma intensely hydrates hands with healing moisture while helping to raise funds in search of a cure.
*$10 U.S. of the purchase price supports cruelty-free research through the Breast Cancer Research Foundation® (BCRF). Maximum donation of $350,000 U.S to the Breast Cancer Research Foundation® (BCRF). Dates of promotion: September 26, 2021 through June 30, 2022, or until supplies last.
*No code required
Award-winning repair for your hair
Today we launched our best seller franchise one year ago It's time to celebrate botanical repair™!
Nutrient-powered
vegan hair hydration
nutriplenish™
Hydrate hair until your next shampoo with nutrient-rich superfoods.
Discover nutriplenishTM
TRY BOTANICAL
REPAIR TODAY
RECEIVE 18€ OFF
Purchase the botanical repair™ shampoo and
conditioner travel sizes, and if you love them, automatically
receive 18€ off your first time purchase of the full size
shampoo and conditioner.*
*no code required
Award-winning
repair for your hair
Instantly strengthen and repair hair from the
inside out with bond-multiplying botanical repair™.
Try it to see why it’s garnering raves.
Discover Aveda exclusive Black Friday offers
Find out more about the greatest shopping experience of the year!
Plant-powered skin care.
Clinical results.
NEW botanical kinetics™ serums
Introducing 3 targeted skin care solutions: intense hydrator, instant luminizer and pore refiner infused with powerful plant derived acids and 10,000 plant stem cells in every bottle.
97% naturally derived.* Vegan. Cruelty free.
*From plants, non-petroleum minerals or water. Botanical kinetics™ serums are 97% naturally derived on average per ISO standards.
WHAT'S TRENDING ON
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER