Aveda is 100% vegan,
now and forever.

Receive 2 vegan travel size
favorites with 59€ orders.

*These images are for illustrative purposes only.

Aveda is proud to be 100% vegan.

100% vegan
now and forever

All Aveda products are 100% vegan. We believe that it
only takes one small choice to feel powerful. Join us
in making vegan choices. 

VEGAN BEST SELLER

Plant infused. Sustainability at heart*.








*Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. Pioneered 100% post-consumer recycled PET packaging in beauty. **As of 2019, all products manufactured are 100% Vegan. And we are committed to having all vegan products on shelves by January 1, 2021. ***Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.

Care for the salon
that cares for you


The heart of Aveda’s community are the independent
owned salons, which is why we are support them on Aveda site.


Remember to select your salon
when you enter your billing address at check out and
your salon will receive a 20% commission.

EXCLUSIVE ONLINE PREVIEW

Melt in moisture.
Lock in 4x hair hydration.*

NEW nutriplenish daily moisturizing treatment
Superfoods hydrate all textures of dry hair.
The immersive leave-in creme leaves hair nourished,
replenished and moisture-rich. Vegan.

*4 times the hydration of untreated hair.

Botanical Hair Repair

NEW botanical repair

The future of hair repair is here

Our revolutionary plant-powered, bond-building hair repair collection,
designed to strengthen and repair three key layers of hair

95% say their hair feels instantly repaired*
vegan, silicone free, cruelty free

*Consumer testing on 110 using light masque and on 132 using rich masque

Discover botanical repair™

100% vegan

Discover how Aveda's high-performance formulas
can drive transformative results.


DISCOVER OUR BEST SELLERS

A force of good

Meticulously crafted and 100% vegan, our
high-performance formulas deliver transformative
results, no compromises necessary.

OUR MISSION

 

OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.

 

HORST RECHELBACHER, FOUNDER