100% vegan—
now and forever
We're setting new standards in high-performance hair care by harnessing the power of plants.
100% Vegan Product
NEW nutrient-powered hair masques.
4x more hydration,* instantly.
nutriplenish™ treatment masques: light or deep moistures
96% naturally derived,** cruelty free and vegan.
*Four times the hydration of untreated hair. **From plants, non-petroleum minerals or water. Nutriplenish™ treatment masques are 96% naturally derived on average per IOS standards.
Discover the vegan
hydrating superfood
masque you’ve
been missing.
Your Gift with every purchase of 2 nutriplenish products full size.
*No code required. Offer available until 16.01.2022 at 23.59
THE AVEDA MISSION
Plant infused. Sustainability at heart.
1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2021 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
AVEDA’S INGREDIENT
GLOSSARY
These key ingredients help power the Aveda products you love. Discover what they do and where they are sourced from - and why they'll make a difference in your hair care routine.
Nutrient-powered
vegan hair hydration
nutriplenish™
Hydrate hair until your next shampoo with nutrient-rich superfoods.
Discover nutriplenishTM
Award-winning repair for your hair
Today we launched our best seller franchise one year ago It's time to celebrate botanical repair™!
Discover botanical repairTM
Thickens hair instantly.
Lasts all day.
NEW invati advanced™ thickening foam with rice protein
and amla.
Adds flexible hold & shine. Fights frizz. Protects from blow drying.
Vegan. 96% naturally derived.*Cruelty free. Silicone free.
*From plants, non-petroleum minerals or water, using ISO standard.
Discover invati advancedTM
WHAT'S TRENDING ON
OUR MISSION
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA, WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE WORLD OF BEAUTY, BUT AROUND THE WORLD.
HORST RECHELBACHER, FOUNDER