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be curlyTM advanced​

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advanced

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.

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NEW be curly advancedTM curl enhancer cream

+92% curl hydration*

Get shiny, hydrated and defined curls with a game-changing, plant-perfected styling cream.

Treat curls at 20% off​

Shop Antonia's curly hair essentials

NEW be curly advanced

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.

Now trending

NEW be curly advanced™

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advanced co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advanced shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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Reduces hair loss by 53%.*

Invati advancedTM 3-step system

Masa Honda partnership

Botanical repairTM
strengthening masques

95% said their hair felt
instantly repaired.**

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nutriplenishTM
replenishing overnight serum
Increases hair hydration by 2*

Shop body, skin and hair

Discover 100% vegan products for whole body care.


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