Shop Aveda's scalp solutions

SPRING IS HERE

Renew your routine
& get 3 gifts¹

Treat your Mom (or yourself)!
when you spend 99€+

Discover favorite gifts

New be curlyTM advanced​

shop new be curly advanced for coily, curly & wavy hair

NEW be curly advancedâ„¢

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.

Discover new line

Shop Aveda's scalp solutions

NEW be curly advancedTM curl enhancer cream

+92% curl hydration*

Get shiny, hydrated and defined curls with a game-changing, plant-perfected styling cream.

Now trending

NEW be curly advancedâ„¢

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advancedâ„¢ co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advancedâ„¢ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Shop Antonia's curly hair essentials

NEW be curly advancedâ„¢

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

Featured collections

Shop Aveda's scalp solutions

Reduces hair loss by 53%.*

Invati advancedTM 3-step system

Masa Honda partnership

Botanical repairTM
strengthening masques

95% said their hair felt
instantly repaired.**

Join Aveda+ rewards program
nutriplenishTM
replenishing overnight serum
Increases hair hydration by 2*

Shop body, skin and hair

Discover 100% vegan products for whole body care.


Our services:


Learn more about Aveda's sustainable efforts

Plant-powered hair care rooted in nature.