Aveda was born committed to being cruelty free and has always opposed the use of animal testing. Our products are “people-tested.”
We strive to set an example for leadership and responsibility of caring, not just in the world of beauty, but around the world. Our commitment to caring for animals and wildlife reaches far and wide. In fact, we live and breathe it.
Our animal testing policy
Aveda believes that cosmetic products should be cruelty free. We are proud to have received Leaping Bunny approval in 2022. An internationally recognized gold standard for cruelty free products, Cruelty Free International's Leaping Bunny programme requires cruelty free standards over and above legal requirements.
All Aveda brand cosmetic products are approved under the Leaping Bunny programme. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit www.crueltyfreeinternational.org
Our proudest achievements:
In 1989, we the first company to endorse and sign the Ceres Principles – a non-profit mobilizing business leadership on climate change, water scarcity, and other sustainability challenges.
As of January 1, 2021 Aveda is 100% vegan.
Our Aveda Corporate Campus is situated on 58-acres of National Wildlife Federation-Certified habitat, and we worked with NWF to create “drive with care” signs to help protect wildlife in the area.
We work with Audubon Minnesota to enhance the nesting habitat on the grounds of our Blaine, Minnesota headquarters. This has included the construction of a chimney swift house, a purple martin house, wood duck nesting boxes, and bluebird houses.
We have supported Audubon's Upper Mississippi River Initiative through the Aveda Earth Month program since 2007, directly funding water quality work that helps protect and enhance river habitat for birds and other wildlife.
Since 2013, to help protect pollinators, Aveda's corporate campus has been home to multiple honey bee colonies managed by our friends at the University Of Minnesota Bee Squad.