Summertime and the living is easy–except, unfortunately, for your hair. Strong UV rays, excessive heat, and too much time spent in a chlorinated pool or salty ocean can zap strands of moisture, leaving hair looking and feeling dry, frizzy and distressed. This is why embracing a summer hair care routine rooted in protective, nourishing hydration is critical. Cue: Aveda’s hyper-hydrating, superfood-packed nutriplenish™.
Why is my hair so dry?
Let’s start with what dry hair looks and feels like, as you may unknowingly be dealing with dehydrated strands. Dry hair usually lacks shine and softness, tangles easily and can feel rough to the touch. Sound like your hair?
If your hair is dry, it’s because it has become depleted of lipids, a critical part of your hair shaft that protects and coats each individual strand. Lipids keep hair healthy, shiny, manageable and strong. You lose lipids as a result of normal wear and tear, heat styling, and your environment. And while nature is a life-giving force, it can also be distressing on your hair. This means that in the summer (and generally in warmer or drier climates), many factors can suck vital moisture from your hair, including:
