Living Aveda Landing - Main Landing Page

BEAUTY

How to blow-dry

your hair at home

like a pro

3-steps to your perfect blow-dry with smooth infusion™

WELLNESS

DISCOVER WHY SCALP
CARE IS SELF-CARE

Get to the root of healthy hair with invati advanced™.

BEAUTY

HOW TO PERFECT YOUR
SUMMER CURLS

Pro-tips and styles for hydrated, defined curls.

BEAUTY

OUR 100% VEGAN SYSTEM FOR FULLER, THICKER HAIR

Invati advanced™: 10 years of helping to reduce hair loss¹

BEAUTY

YOUR TRAVEL MUST-HAVES
FOR HYDRATED HAIR ON-THE-GO

Travel tips for hair-care with nutriplenish™.

BEAUTY

3 WAYS TO REPLENISH DRY HAIR THIS SUMMER

Your superfood-infused summer hair care routine.

ENVIRONMENT

WE’RE NOW PROUDLY LEAPING BUNNY APPROVED

Evolution in our cruelty-free mission of care.

ENVIRONMENT

OUR NEXT STEP IN RESPONSIBLE PACKAGING

How we’re pioneering responsibly sourced, paper-based sample sachet.

BEAUTY

OUR MOTHER'S DAY GIFT GUIDE FOR LUMINOUS, HEALTHY HAIR

Give their hair nutrient-rich care: nutriplenish™

BEAUTY

CELEBRATING HAIRSTYLIST APPRECIATION DAY

How our Aveda Artists inspire and empower

BEAUTY

DISCOVER THE BENEFITS OF
BOND-BUILDING HAIR CARE

Starring our 100% vegan botanical repair™ collection.

BEAUTY

4 REASONS TO INVEST

IN VEGAN HAIR REPAIR

Discover the difference of botanical repair™.

COMMUNITY

HOW WE’RE HONORING

WORLD WATER DAY

Our passion for clean water.

COMMUNITY

CELEBRATING

INTERNATIONAL

WOMEN'S DAY

Meet agents of change, Payal Jangid and Laura Yawanawá.

BEAUTY

HAIR HYDRATION ISN’T
ONE-TYPE-FITS-ALL

Customize your dry hair routine with nutriplenish™.

ENVIRONMENT

ONE YEAR OF
100% VEGAN

Start the new year with vegan choices.

BEAUTY

A WHOLE NEW WAY TO
HYDRATE DRY HAIR

Meet NEW nutriplenish™ treatment masques.

BEAUTY

HAIR CARE
RESOLUTION FOR
EVERY INTENTION

Starring our 100% vegan hair care collections.

BEAUTY

UNWRAP SELF-CARE
THIS SEASON

Relax with these 100% vegan gifts

BEAUTY

Our ultimate

holiday gift guides

Wondrous gifts for your entire list

COMMUNITY

UNITED NATIONS 'NATURE FOR LIFE' SUMMIT RECOGNIZES AVEDA'S LEADERSHIP IN COMMUNITY PARTNERSHIPS

Aveda's decades-long relationships with communities around the world showcased at the global event.

BEAUTY

MEET YOUR NEW GO-TO

FOR THICKER BROWS

Discover our NEW invati brow™ thickening serum.

BEAUTY

HOW INVATI ADVANCED™
HELPS THINNING HAIR

Plus, a look at the causes of hair loss.

BEAUTY

HOW TO REPAIR YOUR
SUMMER-DAMAGED HAIR

Aveda formulas are here to revive damaged hair

BEAUTY

HOW TO INSTANTLY
STRENGTHEN DAMAGED
HAIR EVERYDAY

DISCOVER OUR BOTANICAL REPAIR™ STRENGTHENING LEAVE-IN TREATMENT

BEAUTY

ULTIMATE SUMMER
HAIR CARE, WITHOUT
COMPROMISE

FEATURING OUR 100% VEGAN NUTRIPLENISH™ COLLECTION

BEAUTY

4 REASONS WHY HAIR
IS DRY IN THE SUMMER

TREAT DRY HAIR WITH NUTRIPLENISH™

Introducing new nutriplenish™ curl gelée

BEAUTY

OUR ULTIMATE PRODUCT
FOR CURLY HAIR IS HERE

Introducing new nutriplenish™ curl gelée

ENVIRONMENT

July 7th is

Cruelty-Free Day

Why being cruelty-free and vegan matters to us.

Client imagery of invati men™ nourishing exfoliating shampoo and invati men™ scalp revitalizer.

BEAUTY

MEN’S HAIR AND MORE:
THE MUST-KNOW REGIMEN

Discover the right tools and tips for hair and skin

Refinery29 x Aveda partnership imagery featuring Tara Thomas.

BEAUTY

MEET FOUR STRONG
WOMEN AND THEIR HAIR
REPAIR MUST-HAVES

INTRODUCING THE UNBREAKABLE BOND SERIES

Product image of nutriplenish™ collection.

BEAUTY

WHICH NUTRIPLENISH™

PRODUCTS ARE RIGHT

FOR YOU?

USE OUR CURL CHART TO FIND YOUR PERFECT FORMULA

BEAUTY

SUMMER HAIR ADVISOR:
DISCOVER YOUR SUMMER
HAIR CARE GUIDE

4 AVEDA ARTISTS SHARE THEIR BEST ADVICE

Master imagery of Nutriplenish hair care model.

BEAUTY

HOW TO PROTECT HAIR
FROM SUN DAMAGE

MEET SAND GINGER, A NATURAL UV FILTER

Product imagery of botanical repair™ intensive strengthening masques in light and rich.

BEAUTY

TRANSFORM HAIR
CARE INTO MOMENTS
OF SELF-CARE

GET GROUNDED WITH OUR 100% VEGAN HAIR CARE

BEAUTY

HOW TO KEEP YOUR
BLONDE HAIR FRESH
ALL SUMMER LONG

REVIVE BLONDE HAIR WITH BLONDE REVIVAL™ PURPLE TONING DUO

Product image featurinig nutriplenish™ leave-in conditioner, daily moisturizing treatment and multi-use hair oil.

BEAUTY

YOUR DRY HAIR
NEEDS ONE OF THESE

DISCOVER WHICH NUTRIPLENISH™ HYDRATOR IS RIGHT FOR YOU

BEAUTY

WHY YOU NEED
SUN-SHIELDING
HAIR CARE

A QUICK GUIDE TO PROTECTING YOUR HAIR ALL SEASON

BEAUTY

THE ULTIMATE GUIDE TO
SUMMER HAIR HYDRATION

STARRING OUR SUPERFOOD-INFUSED NUTRIPLENISH™ COLLECTION

Product image of the shampowder dry shampoo.

BEAUTY

5 REASONS YOU'LL BE
HOOKED ON SHAMPOWDER™
DRY SHAMPOO

DISCOVER WHY IT'S THE KEY TO PERFECT SECOND-DAY HAIR

COMMUNITY

CELEBRATING OUR

AVEDA ARTISTS

DURING EARTH MONTH

DISCOVER HOW YOU CAN SUPPORT THEM, TOO

BEAUTY

THE ULTIMATE GIFT

GUIDE FOR YOUR

#ORIGINALINFLUENCER

OUR MUST-HAVE 100% VEGAN BEAUTY GIFT IDEAS

BEAUTY

MEET THE NEWEST

DRY HAIR WONDER

OUR NUTRIPLENISH DAILY MOISTURIZING TREATMENT IS HERE

WELLNESS

ART THERAPY AS
SELF-CARE

Discover the Ritual of
Mindful Colouring

ENVIRONMENT

EARTH MONTH IS

OUR HOMECOMING

DISCOVER WHAT IT MEANS TO AVEDA AND HOW TO TAKE ACTION

ENVIRONMENT

DISCOVER OUR CLEAN

WATER: CLEAR MISSION

WHY WATER MATTERS THIS WORLD WATER DAY

COMMUNITY

CELEBRATE

INTERNATIONAL

WOMEN’S DAY

MEET FOUR INSPIRING WOMEN WHO CHANNEL

THEIR INNER AND OUTER STRENGTH

BEAUTY

SELF-CARE FOR

YOUR BODY AND SOUL

DISCOVER OUR RITUAL OF REPAIR

BEAUTY

YOUR BEAUTY ROUTINE,

MADE VEGAN

HEAD-TO-TOE 100% VEGAN HAIR, SKIN AND BODY CARE

ENVIRONMENT

A DEEPER LOOK INTO OUR

VEGAN INGREDIENTS

THE INGREDIENTS THAT POWER OUR 100% VEGAN FORMULAS

ENVIRONMENT

AVEDA IS 100% VEGAN

—NOW AND FOREVER

Delving into our 100% vegan pledge

ENVIRONMENT

SUSTAINABLE LIVING TIPS

WITH ARIZONA MUSE

THE MODEL AND CLIMATE ACTIVIST SHARES HER

100% VEGAN AVEDA FAVORITES.

ENVIRONMENT

HOW YOU CAN IMPACT

THE EARTH THIS JANUARY

MAKE A DIFFERENCE WITH VEGAN CHOICES

BEAUTY

SELF-CARE HOLIDAY

GIFT IDEAS

CREATE HOLIDAY PEACE, INSIDE AND OUT

BEAUTY

HOW TO DEAL WITH

FALL HAIR SHEDDING

AND LOSS

BEAUTY | MARCH 25, 2019

CREATE YOUR SHAMPOO WARDROBE

YOUR TOOLKIT FOR DIFFERENT LOOKS

BEAUTY | FEBRUARY 6, 2019

6 THINGS YOU DIDN'T KNOW ABOUT AVEDA

DISCOVER WHAT MAKES US UNIQUE

BEAUTY | JANUARY 16, 2019

9 REASONS

YOU NEED

SPEED OF LIGHT

OUR NEW BLOW DRY ACCELERATOR IS HERE!

WELLNESS | JANUARY 23, 2018

MEET YOUR

DATE WITH DENSITY:

AMLA

OUR AYURVEDIC "IT" HERB

FOR THICKER HAIR

BEAUTY | JANUARY 19, 2018

53 REASONS

TO LOVE

NEW INVATI ADVANCED

HAVEN'T TRIED OUR LATEST LAUNCH?

WE'LL CONVINCE YOU

BEAUTY | JANUARY 16, 2018

BEAUTIFUL COLOR

AND THICKER HAIR

THE UPDATED INVATI ADVANCED FORMULA

IS NOW COLOR SAFE!

BEAUTY | JANUARY 12, 2018

COLOR YOUR WAY

TO FULLER-LOOKING HAIR

THE OPTICAL ILLUSIONS THAT WILL MAKE

YOUR THINNING HAIR APPEAR FULLER

BEAUTY | JANUARY 3, 2018

LEARN WHAT'S NEW

ABOUT ALL NEW

INVATI ADVANCED

YOUR FEEDBACK MADE INVATI EVEN BETTER

BEAUTY | JANUARY 9, 2018

THICKER, FULLER HAIR

STRAIGHT FROM

THE SALON CHAIR

GLOBAL ARTISTIC DIRECTORS

RICARDO DINIS AND ALLEN RUIZ

SHARE TIPS FOR CUTTING

AND STYLING THINNING HAIR

BEAUTY | JANUARY 5, 2018

THE INNOVATIONS

BEHIND INVATI ADVANCED

FIND OUT WHAT'S NEW AND IMPROVED

DIRECTLY FROM THE SOURCE

COMMUNITY | AUGUST 1, 2017

FROM THE HEART

AVEDA ARTIST AND NAHA WINNER

AISLING CAMPBELL GOES

ABOVE AND BEYOND

#BEAUTYHEALS

COMMUNITY | JULY 24, 2017

WATCH, LEARN, AND LOVE

ENVIRONMENT | MAY 30, 2017

GRATEFUL TO YOU

FOR AN EXTRAORDINARY

EARTH MONTH 2017

WELLNESS | JULY 18, 2017

OUR AROMATIC INSPIRATION

WELLNESS | AUGUST 18, 2017

BEAUTY | JUNE 20, 2017

GO BEYOND THE BRAID

HOW TO CREATE THREE LOOKS THAT LAST

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