Shop Aveda's scalp solutions

nutriplenishTM

High-performance vegan hair nutrition

Complete your hydration routine & get 3 gifts²

100% VEGAN      •      LEAPING BUNNY APPROVED      •      B CORP CERTIFIED

Hydrate your hair

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shop new be curly advanced for coily, curly & wavy hair

NEW be curly advancedâ„¢

Game-changing
curl, coil and wave care

Reduce frizz, hydrate, strengthen and more with new, powerful formulas perfected by plants.

Treat your curls

Shop Aveda's scalp solutions

NEW be curly advancedTM curl enhancer cream

+92% curl hydration*

Get shiny, hydrated and defined curls with a game-changing, plant-perfected styling cream.

Now trending

NEW be curly advancedâ„¢

See the difference with be curly advanced

See the difference when using be curly advanced

MODEL CURL TYPE: 4B/C

Before: Unwashed hair.

After: Results with be curly advancedâ„¢ co-wash,
intensive curl perfecting masque,
curl perfecting primer,
and coil definer gel.

See the difference when using be curly advanced

MODEL CURL TYPE: 3C

Before: Unwashed hair.

After: Results with be curly advancedâ„¢ shampoo,
intensive curl perfecting masque, curl perfecting primer,
curl enhancer cream
and coil definer gel.

Shop Antonia's curly hair essentials

NEW be curly advancedâ„¢

"I'm a day two and three curly girl now."

ANTONIA GENTRY, ACTOR
Get curl and coil care made for real life.

Best for your unique hair type

100% vegan products designed to enhance your hair's natural beauty.

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