1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.
WASH YOUR CURLS
ON DELICATE
with be curly™ co-wash
sulfate-free, low lather conditioning wash with certified organic babassu oil:
- gently cleanse your scalp
- moisturize your curls
- reduce frizz
- leave curls soft and defined
STYLE WITH
BE CURLY™
94% naturally derived*
1: Control frizz with style-prep™
2: Intensify your curls with curl enhancer
3: Hold your curls all day long with curl enhancing hair spray
*From plants, non-petroleum minerals or water.
what the pros say
“All you curly haired guests, know that your curls are awesome. If you want to mix it up, you can be straight one day and curly the next. Who do you want to be today?”
Tippi Shorter
Aveda Artistic Director, Textured Hair
REVIEWS