NEW FORMULA

be curly advanced™ curl perfecting primer

Silicone-free curl primer creates the perfect foundation for styling by detangling and smoothing curls and coils. Seals the hair cuticle to reduce frizz in high humidity for 24 hours*.
Free from: Drying Alcohol, Gluten, Silicone, Phthalates, Parabens, Mineral oil, Sulfites, Petrolatum, Formaldehyde & Donors, Paraffin. Synthetic Fragrance, Triclosan, Triclocarban, Sulfates or Sodium Lauryl Sulfate / Sodium, Laureth Sulfate, (SLS/SLES) or Sulfate Cleansers.
6.7 fl oz / 200 ml

Quantity

1

Quantity

1

DETAILS

be curly advanced™ curl perfecting primer
The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for
  All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Aroma
  Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

  97% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

USAGE

How to Use

  Lightly mist clean, damp hair. Do not rinse. Style as usual.

REGIMEN
Tight curls and coils:
On wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel

Wavy and loosely curly hair:
• On wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

INGREDIENTS

Ingredients: Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.

RESPONSIBLE PACKAGING

90% post-consumer PCR HDPE bottle excluding pump.

RESPONSIBLE MANUFACTURING

We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
Our primary manufacturing facility has achieved Zero industrial waste to landfill status.
DETAILS
The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

Created with our expert team of texture stylists.

Suitable for
  All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
All hair types: fine, medium and thick

Aroma
  Refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences.

  97% naturally derived**. Vegan. Leaping Bunny Approved.

*Ex-vivo testing on tresses.
**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.
USAGE
How to Use

  Lightly mist clean, damp hair. Do not rinse. Style as usual.

REGIMEN
Tight curls and coils:
On wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel
Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel

Wavy and loosely curly hair:
• On wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs
INGREDIENTS
Ingredients: Water\Aqua\Eau, Propanediol, Ethylhexyl Olivate, Stearamidopropyl Dimethylamine, Polyester-11, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Garcinia Indica (Kokum) Seed Butter, Kaempferia Galanga Root Extract, Squalane, Behentrimonium Methosulfate, Cetrimonium Chloride, Glycine Soja (Soybean) Oil, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Bis-Octyldodecyl Dimer Dilinoleate/Propanediol Copolymer, Sclerotium Gum, Sodium Chloride, Hydroxypropyl Starch Phosphate, Lactic Acid, Cetearyl Alcohol, Fragrance (Parfum), Linalool, Citral, Limonene, Citronellol, Eugenol, Geraniol, Tocopherol, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate <ILN52210>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
RESPONSIBLE PACKAGING
90% post-consumer PCR HDPE bottle excluding pump.
RESPONSIBLE MANUFACTURING
We use 100% renewable electricity fueled by our 3.6 acre, 1.52MW onsite solar array, plus wind power credits and offsets.
Our primary manufacturing facility has achieved Zero industrial waste to landfill status.

1Product manufacturing is powered by Aveda’s solar array and/or wind energy through renewable energy credits and carbon offsets. Striving to achieve a Silver Zero Waste to Landfill certification using the UL scheme by end of 2023 at our primary manufacturing facility. 285%+ of our skincare & hair styling PET bottles & jars contain 100% Post-Consumer Recycled plastic. Aveda was the first beauty company to use 100% post-consumer recycled PET packaging. 3Hair care is 90% naturally derived on average using the ISO standard. From plants, non-petroleum minerals or water.


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