EFFORTLESSLY-HYDRATED

CURLS, WAVES AND

COILS


Five easy curly hairstyles for summer

How to blow-dry

your hair at home

like a pro

 

3-steps to your perfect blow-dry with smooth infusion

DISCOVER WHY SCALP
CARE IS SELF-CARE


Get to the root of healthy hair with invati advanced.

HOW TO PERFECT YOUR
SUMMER CURLS


Pro-tips and styles for hydrated, defined curls.

OUR 100% VEGAN SYSTEM FOR FULLER, THICKER HAIR

 

Invati advanced: 10 years of helping to reduce hair loss1

YOUR TRAVEL MUST-HAVES
FOR HYDRATED HAIR ON-THE-GO


Travel tips for hair-care with nutriplenish.

3 WAYS TO REPLENISH DRY HAIR THIS SUMMER

 

Your superfood-infused summer hair care routine.

WE’RE NOW PROUDLY LEAPING BUNNY APPROVED

 

Evolution in our cruelty-free mission of care.

OUR NEXT STEP IN RESPONSIBLE PACKAGING

 

How we’re pioneering responsibly sourced, paper-based sample sachet.

OUR MOTHER'S DAY GIFT GUIDE FOR LUMINOUS, HEALTHY HAIR

 

Give their hair nutrient-rich care: nutriplenish

CELEBRATING HAIRSTYLIST APPRECIATION DAY

 

How our Aveda Artists inspire and empower

DISCOVER THE BENEFITS OF
BOND-BUILDING HAIR CARE


Starring our 100% vegan botanical repair collection.

4 REASONS TO INVEST

IN VEGAN HAIR REPAIR


Discover the difference of botanical repair.

HOW WE’RE HONORING

WORLD WATER DAY


Our passion for clean water.

CELEBRATING

INTERNATIONAL

WOMEN'S DAY

 

Meet agents of change, Payal Jangid and Laura Yawanawá.

HAIR HYDRATION ISN’T
ONE-TYPE-FITS-ALL


Customize your dry hair routine with nutriplenish.

ONE YEAR OF
100% VEGAN


Start the new year with vegan choices.

A WHOLE NEW WAY TO
HYDRATE DRY HAIR


Meet NEW nutriplenish treatment masques.

HAIR CARE
RESOLUTION FOR
EVERY INTENTION


Starring our 100% vegan hair care collections.

UNWRAP SELF-CARE
THIS SEASON

 

Relax with these 100% vegan gifts

Our ultimate

holiday gift guides

 

Wondrous gifts for your entire list

United Nations Recognizes Aveda

UNITED NATIONS 'NATURE FOR LIFE' SUMMIT RECOGNIZES AVEDA'S LEADERSHIP IN COMMUNITY PARTNERSHIPS


Aveda's decades-long relationships with communities around the world showcased at the global event.

MEET YOUR NEW GO-TO

FOR THICKER BROWS


Discover our NEW invati brow thickening serum.

HOW INVATI ADVANCED
HELPS THINNING HAIR


Plus, a look at the causes of hair loss.

HOW TO REPAIR YOUR
SUMMER-DAMAGED HAIR


Aveda formulas are here to revive damaged hair

HOW TO INSTANTLY
STRENGTHEN DAMAGED
HAIR EVERYDAY


DISCOVER OUR BOTANICAL REPAIR STRENGTHENING LEAVE-IN TREATMENT

Aveda nutriplenish™ hair care

ULTIMATE SUMMER
HAIR CARE, WITHOUT
COMPROMISE


FEATURING OUR 100% VEGAN NUTRIPLENISH COLLECTION

Treat dry hair with nutriplenish™

4 REASONS WHY HAIR
IS DRY IN THE SUMMER


TREAT DRY HAIR WITH NUTRIPLENISH

Introducing new nutriplenish™ curl gelée

OUR ULTIMATE PRODUCT
FOR CURLY HAIR IS HERE


Introducing new nutriplenish curl gelée

July 7th is

Cruelty-Free Day

 

Why being cruelty-free and vegan matters to us.

Client imagery of invati men™ nourishing exfoliating shampoo and invati men™ scalp revitalizer.

MEN’S HAIR AND MORE:
THE MUST-KNOW REGIMEN

 

Discover the right tools and tips for hair and skin

Refinery29 x Aveda partnership imagery featuring Tara Thomas.

MEET FOUR STRONG
WOMEN AND THEIR HAIR
REPAIR MUST-HAVES

 

INTRODUCING THE UNBREAKABLE BOND SERIES

Product image of nutriplenish™ collection.

WHICH NUTRIPLENISH

PRODUCTS ARE RIGHT

FOR YOU?

 

USE OUR CURL CHART TO FIND YOUR PERFECT FORMULA

SUMMER HAIR ADVISOR:
DISCOVER YOUR SUMMER
HAIR CARE GUIDE

 

4 AVEDA ARTISTS SHARE THEIR BEST ADVICE

Master imagery of Nutriplenish hair care model.

HOW TO PROTECT HAIR
FROM SUN DAMAGE

 

MEET SAND GINGER, A NATURAL UV FILTER

Product imagery of botanical repair™ intensive strengthening masques in light and rich.

TRANSFORM HAIR
CARE INTO MOMENTS
OF SELF-CARE

 

GET GROUNDED WITH OUR 100% VEGAN HAIR CARE

HOW TO KEEP YOUR
BLONDE HAIR FRESH
ALL SUMMER LONG

 

REVIVE BLONDE HAIR WITH BLONDE REVIVAL PURPLE TONING DUO

Product image featurinig nutriplenish™ leave-in conditioner, daily moisturizing treatment and multi-use hair oil.

YOUR DRY HAIR
NEEDS ONE OF THESE

 

DISCOVER WHICH NUTRIPLENISH HYDRATOR IS RIGHT FOR YOU

Aveda nutriplenish hair care model.

WHY YOU NEED
SUN-SHIELDING
HAIR CARE

 

A QUICK GUIDE TO PROTECTING YOUR HAIR ALL SEASON

Aveda nutriplenish hair care model.

THE ULTIMATE GUIDE TO
SUMMER HAIR HYDRATION

 

STARRING OUR SUPERFOOD-INFUSED NUTRIPLENISH COLLECTION

Product image of the shampowder dry shampoo.

5 REASONS YOU'LL BE
HOOKED ON SHAMPOWDER
DRY SHAMPOO

 

DISCOVER WHY IT'S THE KEY TO PERFECT SECOND-DAY HAIR

CELEBRATING OUR

AVEDA ARTISTS

DURING EARTH MONTH

 

DISCOVER HOW YOU CAN SUPPORT THEM, TOO

THE ULTIMATE GIFT

GUIDE FOR YOUR

#ORIGINALINFLUENCER

 

OUR MUST-HAVE 100% VEGAN BEAUTY GIFT IDEAS

MEET THE NEWEST

DRY HAIR WONDER

 

OUR NUTRIPLENISH DAILY MOISTURIZING TREATMENT IS HERE

ART THERAPY AS
SELF-CARE

 

Discover the Ritual of
Mindful Colouring

EARTH MONTH IS

OUR HOMECOMING

 

DISCOVER WHAT IT MEANS TO AVEDA AND HOW TO TAKE ACTION

DISCOVER OUR CLEAN

WATER: CLEAR MISSION

 

WHY WATER MATTERS THIS WORLD WATER DAY

Aveda hair care model.

CELEBRATE

INTERNATIONAL

WOMEN’S DAY

 

MEET FOUR INSPIRING WOMEN WHO CHANNEL

THEIR INNER AND OUTER STRENGTH

SELF-CARE FOR

YOUR BODY AND SOUL

 

DISCOVER OUR RITUAL OF REPAIR

YOUR BEAUTY ROUTINE,

MADE VEGAN

 

HEAD-TO-TOE 100% VEGAN HAIR, SKIN AND BODY CARE

A DEEPER LOOK INTO OUR

VEGAN INGREDIENTS

 

THE INGREDIENTS THAT POWER OUR 100% VEGAN FORMULAS

AVEDA IS 100% VEGAN

—NOW AND FOREVER

 

Delving into our 100% vegan pledge

SUSTAINABLE LIVING TIPS

WITH ARIZONA MUSE

 

THE MODEL AND CLIMATE ACTIVIST SHARES HER

100% VEGAN AVEDA FAVORITES.

HOW YOU CAN IMPACT

THE EARTH THIS JANUARY

 

MAKE A DIFFERENCE WITH VEGAN CHOICES

SELF-CARE HOLIDAY

GIFT IDEAS

 

CREATE HOLIDAY PEACE, INSIDE AND OUT

HOW TO DEAL WITH

FALL HAIR SHEDDING

AND LOSS

BEAUTY | MARCH 25, 2019

CREATE YOUR SHAMPOO WARDROBE

YOUR TOOLKIT FOR DIFFERENT LOOKS

BEAUTY | FEBRUARY 6, 2019

6 THINGS YOU DIDN'T KNOW ABOUT AVEDA

DISCOVER WHAT MAKES US UNIQUE

BEAUTY | JANUARY 16, 2019

9 REASONS

YOU NEED

SPEED OF LIGHT

OUR NEW BLOW DRY ACCELERATOR IS HERE!

WELLNESS | JANUARY 23, 2018

MEET YOUR

DATE WITH DENSITY:

AMLA

OUR AYURVEDIC "IT" HERB

FOR THICKER HAIR

BEAUTY | JANUARY 19, 2018

53 REASONS

TO LOVE

NEW INVATI ADVANCED

HAVEN'T TRIED OUR LATEST LAUNCH?

WE'LL CONVINCE YOU

BEAUTY | JANUARY 16, 2018

BEAUTIFUL COLOR

AND THICKER HAIR

THE UPDATED INVATI ADVANCED FORMULA

IS NOW COLOR SAFE!

BEAUTY | JANUARY 12, 2018

COLOR YOUR WAY

TO FULLER-LOOKING HAIR

THE OPTICAL ILLUSIONS THAT WILL MAKE

YOUR THINNING HAIR APPEAR FULLER

BEAUTY | JANUARY 3, 2018

LEARN WHAT'S NEW

ABOUT ALL NEW

INVATI ADVANCED

YOUR FEEDBACK MADE INVATI EVEN BETTER

BEAUTY | JANUARY 9, 2018

THICKER, FULLER HAIR

STRAIGHT FROM

THE SALON CHAIR

GLOBAL ARTISTIC DIRECTORS

RICARDO DINIS AND ALLEN RUIZ

SHARE TIPS FOR CUTTING

AND STYLING THINNING HAIR

BEAUTY | JANUARY 5, 2018

THE INNOVATIONS

BEHIND INVATI ADVANCED

FIND OUT WHAT'S NEW AND IMPROVED

DIRECTLY FROM THE SOURCE

COMMUNITY | AUGUST 1, 2017

FROM THE HEART

AVEDA ARTIST AND NAHA WINNER

AISLING CAMPBELL GOES 

ABOVE AND BEYOND

#BEAUTYHEALS

COMMUNITY | JULY 24, 2017

WATCH, LEARN, AND LOVE

THIS VIDEO BRINGS TO LIFE

OUR LATE FOUNDER HORST RECHELBACHER’S

SINGULAR VISION. #ITSALLABOUTLOVE

ENVIRONMENT | MAY 30, 2017

GRATEFUL TO YOU

FOR AN EXTRAORDINARY

EARTH MONTH 2017

THANK YOU FOR HELPING TO

CHANGE LIVES THIS EARTH MONTH

WELLNESS | JULY 18, 2017

OUR AROMATIC INSPIRATION

THREE GLOBAL TALES OF

OUR NEW PURE-FUME™ HAIR MISTS

WELLNESS | AUGUST 18, 2017

WHY YOU NEED

TO TRY FACE YOGA

MOVES TO GET CIRCULATION FLOWING

AND REDUCE MUSCLE TENSION

BEAUTY | JUNE 20, 2017

GO BEYOND THE BRAID

HOW TO CREATE THREE LOOKS THAT LAST